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Netflix Fort Monmouth Studios: What It Means for Monmouth & Ocean County Real Estate

Edwin (Ed) O’Malley

As a life-long, year-round resident of the Bay Head and Mantoloking area, Ed combines his outstanding local knowledge and connections with his more th...

As a life-long, year-round resident of the Bay Head and Mantoloking area, Ed combines his outstanding local knowledge and connections with his more th...

May 11
Netflix Fort Monmouth Studios: What It Means for Monmouth & Ocean County Real Estate | Suzie & Ed
Market Intelligence | Monmouth & Ocean County

Netflix Studios Fort Monmouth: What the $900M Development Means for Real Estate Across the Jersey Shore

By Suzanne Van Schoick & Edwin O'Malley | Diane Turton, Realtors | May 2026

A $900 million investment doesn't stay on the 292 acres where it's built. When Netflix broke ground at the former Fort Monmouth base in Eatontown and Oceanport in May 2025, it started a chain of economic events that is already showing up in housing data across Monmouth County. It will keep showing up through 2028 and well past it.

The Catalyst

What Is Being Built at Fort Monmouth, and Why It Matters

Fort Monmouth operated as a U.S. Army installation for nearly a century before closing in 2011. For over a decade, the 292-acre site sat largely idle, a significant piece of land in one of New Jersey's most active coastal counties, waiting for a project that matched its scale.

Netflix found that project. The company acquired the property in December 2025 for approximately $55 million and is committing at least $900 million to build it out. The campus will include 12 soundstages totaling nearly 500,000 square feet, production and post-production facilities, executive offices, a hotel, retail, a cinema, a backlot, and public gathering spaces. When complete, it will be Netflix's second-largest production facility in the country, behind only its campus in Albuquerque, New Mexico.

Construction is running in two phases. The first four soundstages, on the McAfee parcel in Oceanport, are targeted to open in 2027. The remaining eight soundstages in Eatontown are projected to follow by the end of 2028. As of May 2026, the project is on schedule.

$900M+ Netflix Capital Investment
1,400+ Permanent Jobs Projected
$4B Projected Statewide Economic Impact
The Economic Ripple

How a Production Campus Translates to Housing Demand

Start with the jobs. Netflix projects 1,400 or more permanent positions when the campus reaches full operation, with salary ranges at the management level running from $320,000 to $790,000 annually. These are not entry-level roles. The hiring profile covers executives, production managers, studio operations directors, and post-production specialists. That is a tier of workers who research real estate the same way they research everything else: carefully, in advance, and with a long time horizon.

Construction activity alone is generating 3,500 temporary jobs at the site. That workforce needs housing now, and it is searching well beyond Oceanport and Eatontown.

Every major studio that has opened in a mid-sized U.S. market has produced real housing demand within a 20-mile radius, not just from direct employees, but from the vendors, support businesses, and executives who follow.

Suzie & Ed | Diane Turton, Realtors

We are already seeing evidence of that in the data. Reports from Oceanport and Eatontown show median home values up 8 to 12% over the past 12 months. A townhome in Oceanport recently sold $60,000 over asking price with multiple offers, something agents in that market describe as rare just a year ago. Rental demand for furnished and short-term properties near Fort Monmouth is climbing.

Netflix's New Mexico experience is worth noting. Following the opening of its Albuquerque campus, home prices in surrounding areas rose substantially over five years, outpacing comparable regional markets. Monmouth County comes into this with a stronger pre-existing real estate market, established coastal amenities, and a short drive to New York City. Those factors tend to accelerate demand, not soften it.


Project Timeline

Netflix Fort Monmouth: 2025 to 2028 Milestone Projections

Milestone Status / Date Market Implication
Property acquisition by Netflix Complete, December 2025 Investment certainty confirmed; buyer activity in surrounding towns accelerated
Demolition of former Army structures Underway, completing Q1 2026 Construction workforce housing demand active across Monmouth County
Phase 1A vertical construction begins Active, 2026 Hiring pipeline opens; pre-relocation buyer activity in the upper price range expected to increase
First Netflix jobs posted, management tier February 2026 High-salary roles signal an incoming pool of buyers who will be actively searching the market
Phase 1A opens, 4 soundstages, Oceanport Targeted 2027 Permanent staff onboarding begins; rental and ownership demand increases near transit corridors
Phase 1B opens, 8 soundstages, Eatontown Projected end of 2028 Full campus operational; long-term demand cycle established across the county
Full economic impact realized 2028 and ongoing Vendor and hospitality economy matures; demand reaches Ocean County shore communities
Sources: Two River Times, NJBIZ, Fort Monmouth Economic Revitalization Authority, Netflix Newsroom. Data current as of May 2026.
The Shore Connection

What This Means for Bay Head, Mantoloking, and Ocean County

Fort Monmouth sits approximately 18 to 22 miles north of Bay Head along the Garden State Parkway. That is a commute the production and executive workforce Netflix is hiring for will readily make, particularly when the alternative is living somewhere without direct water access and a functioning downtown within walking distance.

Bay Head and Mantoloking already draw buyers relocating from New York and the broader metropolitan region for exactly that combination. Netflix's arrival adds a local employment anchor that puts Monmouth and Ocean County real estate in front of a new pool of buyers, people who are here for work and want to live here as well.

The secondary commercial activity that follows a campus of this size, production vendors, creative and administrative firms, hospitality businesses, will put additional pressure on inventory in Red Bank, Long Branch, and neighboring communities. That pressure, in turn, supports the pricing strength that has kept the Bay Head and Mantoloking market competitive even as the broader market has grown more selective at the very top of the price range.

Frequently Asked Questions

How will Netflix's Fort Monmouth campus affect property taxes and zoning in Monmouth County?

The Fort Monmouth site spans 292 acres across Eatontown and Oceanport. Both municipalities have approved key zoning permits for Phase 1 construction. The redevelopment converts a long-dormant government parcel into a taxable commercial campus. Netflix is operating under a $150 million tax incentive agreement with the New Jersey Economic Development Authority, with a required 10-year operating commitment. Property owners in surrounding towns should monitor local planning boards for any secondary zoning changes as commercial demand increases around the campus perimeter.

Will Netflix's arrival shift housing supply and absorption rates in the surrounding area?

Early signs point to yes. Reports show median home value increases of 8 to 12% in Oceanport and Eatontown over the past 12 months, before Phase 1 has even opened. As 1,400 or more permanent positions are filled and construction crew housing demand runs through 2028, the pressure is expected to spread across a 15 to 25 mile commute corridor covering communities throughout Monmouth and northern Ocean Counties. Well-priced, well-presented inventory will see the strongest competitive advantage in this environment.

Does Netflix's Fort Monmouth development create sustained employment-driven demand for real estate in Ocean County?

Fort Monmouth is 18 to 25 miles from the Ocean County shore towns, a commute that production and creative professionals routinely accept, particularly when coastal access is part of the calculation. The campus will also generate ancillary commercial demand from production vendors, corporate hospitality, and post-production service businesses, extending the pull well beyond Monmouth County's immediate core and into the communities along the shore.

Verified Sources

Further Reading and Official Resources

All data in this article is drawn from official documents, primary reporting, and public records. The sources below can be used to verify the claims made here independently.

Suzie & Ed | Diane Turton, Realtors

What Does This Mean for Your Property?

We have lived and worked in Bay Head and Mantoloking for decades. If you want a straightforward conversation about how this development affects your situation, whether you are buying, selling, or thinking ahead, we are glad to talk.

Schedule a Conversation

Suzanne Van Schoick & Edwin O'Malley  |  Diane Turton, Realtors  |  88 Bridge Avenue, Bay Head, NJ 08742

suzieanded.us  |  732-779-5088  |  [email protected]

All market data sourced from Monmouth/Ocean MLS. Information deemed reliable but not guaranteed.